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Leading fast-moving consumer goods (FMCG) brands in South Korea in 2023, by rate of household penetration

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Sources

Release date

July 2024

Region

South Korea

Survey time period

2023

Citation formats

Leading FMCG brands South Korea 2023, by household penetration

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 19, 2024

In 2023, Ottogi was the leading FMCG brand among consumers in South Korea, with the highest household penetration rate of 86percent. Dongwon and Chungjungone closely followed in with a household penetration rate of **** and **** percent, respectively.

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Statistics on " FMCG market in the Asia-Pacific region "

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Overview

4

Segment growth

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Consumer behavior

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Global key players

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Leading brands

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Leading exports

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Leading imports

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FMCG market in the Asia-Pacific regionCosmetics market in South Korea Food retail in JapanShopping behavior in the Asia-Pacific regionSnack foods in China
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