In 2024, Unilever's detergent brand OMO was the leading FMCG brand among consumers in Asia, with the highest household penetration rate of ****Ìý±è±ð°ù³¦±ð²Ô³Ù. Colgate closely followed with a household penetration rate of **Ìý±è±ð°ù³¦±ð²Ô³Ù.
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Kantar. (September 17, 2025). Leading fast-moving consumer goods (FMCG) brands in Asia in 2024, by household penetration rate [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1615802/asia-leading-fmcg-brands-by-household-penetration/
Kantar. "Leading fast-moving consumer goods (FMCG) brands in Asia in 2024, by household penetration rate." Chart. September 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1615802/asia-leading-fmcg-brands-by-household-penetration/
Kantar. (2025). Leading fast-moving consumer goods (FMCG) brands in Asia in 2024, by household penetration rate. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1615802/asia-leading-fmcg-brands-by-household-penetration/
Kantar. "Leading Fast-moving Consumer Goods (Fmcg) Brands in Asia in 2024, by Household Penetration Rate." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2025, /statistics/1615802/asia-leading-fmcg-brands-by-household-penetration/
Kantar, Leading fast-moving consumer goods (FMCG) brands in Asia in 2024, by household penetration rate ÌÇÐÄÆƽâ°æ, /statistics/1615802/asia-leading-fmcg-brands-by-household-penetration/ (last visited August 02, 2026)
Leading fast-moving consumer goods (FMCG) brands in Asia in 2024, by household penetration rate [Graph], Kantar, September 17, 2025. [Online]. Available: /statistics/1615802/asia-leading-fmcg-brands-by-household-penetration/
