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Motivations for mobile gamers in Europe, the Middle East, and Africa to watch in-app ad videos while playing as of 4th quarter 2021

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Source

Release date

December 2021

Region

Africa, Europe, MENA

Survey time period

Q4 2021

Supplementary notes

Original question: "What is the motivation behind watching ad videos while playing mobile games?"

Citation formats

Reasons for EMEA region mobile gamers to watch in-app video ads 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 24, 2022
As of the fourth quarter of 2021, ** percent of mobile gamers in Europe, the Middle East, and Africa reported watching in-app video ads while playing in order to gain in-game rewards. Around ** percent reported doing so to find products to purchase, while approximately ** percent of respondents reported watching ads only if related to their specific interests.
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Statistics on " Mobile app usage in Europe "

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Other statistics that may interest you Mobile app usage in Europe

Overview

5

App downloads

8

App revenues

8

App usage and reach

8

Businesses with apps

7

Social media apps and communication

8

Shopping and payment apps

6

App market

7

Spotlight: mobile advertising in Europe

7

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Topics

Mobile app usage in EuropeSocial media usage in Western EuropeMobile apps in the NordicsMobile apps in the UKMobile internet usage in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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$199 USD
per month, billed annually 1
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  • Premium Statistics

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Talk to sales for pricing
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