A 2022 survey of adults in the United States found that over 50 percent of them expected the companies to handle their collected data securely, and only that did not make them have a better opinion of a company. When it came to different generations, Gen Z was the less concerned group, with 31 percent of respondents not knowing or having no opinion regarding this. On the other hand, baby boomers were more interested in their data's safety, with 75 percent stating that keeping their data secure is their basic expectation from the companies.
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Morning Consult. (November 9, 2022). Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. "Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation." Chart. November 9, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. (2022). Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult. "Attitudes towards Companies Based on Data Safety Practices in The United States as of October 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Nov 2022, /statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
Morning Consult, Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/ (last visited July 31, 2026)
Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation [Graph], Morning Consult, November 9, 2022. [Online]. Available: /statistics/1345831/opinions-of-us-companies-based-on-data-safety-by-generation/
