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According to a May 2023 survey of internet users in the United States, more than 80 percent of social media users classified as most knowledgeable in data privacy and cybersecurity topics had the experience of changing the privacy settings on their social media accounts. Among the users who ranked as least familiar with digital privacy topics, around 50 percent modified the privacy settings of their social media accounts. Furthermore, most knowledgeable users were more likely to turn off cookies or website tracking.