| Characteristic | Slightly or somewhat Interested | Very or extremely interested |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
In cooperation with
PYMNTS
Release date
July 2022
More information
Region
Worldwide
Survey time period
January 11 to 31, 2022
Number of respondents
9,904*
Special properties
survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website
Supplementary notes
*Total respondents
The source identified five different lifestyle personas, based on the level of technology engagement and interest in integrating different areas in one experience:
Convenience-seekers represent 15 percent of respondents, these consumers "are extremely interested and are likely to want all life areas integrated into a connected app"
Commerce-seekers represent 16 percent of respondents, these consumers "are likely to integrate areas that allow them to access their shopping, travel or entertainment preferences."
Financial wellness-seekers represent 29 percent of respondents, these consumers are "likely to integrate areas related to banking and money management to have access to that information and to make/receive digital payments"
Wait-and-see represent 13 percent of respondents, these consumers "are likely to integrate just a few tasks from a limited area of their lives."
Not interested represent 26 percent of respondents, these consumers "do not want to integrate any areas of their lives."
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