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Share of consumers worldwide who are interested in using a super app as of January 2022, by income

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Source

In cooperation with
Release date

July 2022

Region

Australia, Germany, United Kingdom, United States

Survey time period

January 11 to 31, 2022

Number of respondents

9,904 respondents

Citation formats

Super apps: interest from global consumers 2022, by income

Published by
Christy Tila,
Nov 14, 2022
According to a survey of users conducted in January 2022 in four leading global markets, respondents that enjoyed a high income were more likely to be very or extremely interested in using a super app than respondents with low incomes. Approximately ** percent of respondents with high incomes reported being very interested in super apps, while ** percent of low-income respondents were not interested at all in an omni-comprehensive mobile experience. Among respondents belonging to a middle-income bracket, around half reported being slightly or somewhat interested, while ** percent reported not being interested at all in super apps.
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