During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known pet supply online shops in the UK 2023
When it comes to the most well-known pet supply online shops in the UK, Pets at Home is the clear winner. The largest retailer of pet supplies in the United Kingdom is recognized by 87 percent of internet respondents, more than twice as much as the second placed Paws. Third on this list is PetShop.co.uk, followed by PetsCorner and Jollyes.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (August 22, 2023). Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023." Chart. August 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2023). Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Pet Supply Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Aug 2023, /statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/ (last visited August 01, 2026)
Leading pet supply online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], ÌÇÐÄÆƽâ°æ, August 22, 2023. [Online]. Available: /statistics/1342555/most-well-known-pet-supply-online-shops-in-the-uk/
