eBay is the most popular second-hand apparel online shop in the U.S. The e-commerce marketplace is recognized by 90 percent of internet respondents in the United States as of July 2025. Etsy, with a brand awareness of 79 percent, comes second in this list, followed by Goodwill and Urban Outfitters.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show the results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (January 16, 2026). Leading second-hand apparel online shops ranked by brand awareness in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading second-hand apparel online shops ranked by brand awareness in the United States in 2025." Chart. January 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2026). Leading second-hand apparel online shops ranked by brand awareness in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Second-hand Apparel Online Shops Ranked by Brand Awareness in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2026, /statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading second-hand apparel online shops ranked by brand awareness in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/ (last visited August 03, 2026)
Leading second-hand apparel online shops ranked by brand awareness in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, January 16, 2026. [Online]. Available: /statistics/1341563/most-well-known-second-hand-apparel-online-shops-in-the-united-states/
