Max Factor brand profile Germany 2022| ��ƽ��

Max Factor brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

898 respondents

Age group

18-64 years

Special properties

respondents who use cosmetics & make-up

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Max Factor in Germany?
When it comes to cosmetics and make-up users, brand awareness of Max Factor is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Max Factor in Germany?
In total, *** of German cosmetics and make-up users say they like Max Factor. However, in actuality, among the *** of German respondents who know Max Factor, *** of people like the brand.

What is the usage share of Max Factor in Germany?
All in all, *** of cosmetics and make-up users in Germany use Max Factor. That means, of the *** who know the brand, *** use them.

How loyal are the users of Max Factor?
Around *** of cosmetics and make-up users in Germany say they are likely to use Max Factor again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around Max Factor in Germany?
In September 2022, about *** of German cosmetics and make-up users had heard about Max Factor in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around Max Factor in Germany.

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