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Main reasons for starting skin whitening beauty routines among women in Japan as of April 2022

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Source

Release date

June 2022

Region

Japan

Survey time period

April 10 to 23, 2022

Number of respondents

1,032 respondents

Age group

20-49 years

Special properties

only one answer allowed

Method of interview

Online survey

Citation formats

Reasons for starting skin bleaching beauty care among women in Japan 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 12, 2022
The leading reason for starting a skin whitening routine among women in Japan was getting tanned, as revealed in a survey conducted in April 2022. Around one in female respondents named suntan as the reason for which they started using beauty products to lighten their skin.
Skin whitening products in Japan include a variety of cosmetics and care items such as creams, lotions, essence, and face masks.
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