Australia: skin care market revenue by segment 2030| ��ƽ��

Revenue of the skin care market in Australia from 2021 to 2030, by segment (in million Australian dollars)

Characteristic	Face	Body	Sun protection	Natural skin care	Baby and child skin care
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Supplementary notes

Data provided by ��ƽ�� Market ��ƽ�� are estimates.

Definition:

Skin Care includes cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are not used for decorative purposes. Excluded are skin treatment products with a health focus, e.g. acne treatments, which are shown in the Consumer Market Outlook as part of OTC Pharmaceuticals.

Structure:

Skin Care consists of 5 different markets:

The Face Skin Care covers cosmetic products designed for care and protection of the face, covering face and eye creams, face scrubs, masks and lip balms.
The Body segment includes cosmetic products designed for care and protection of the skin. These incorporate all types of creams and lotions for the body, massage oil, hand and foot care.��
The Sun Protection market includes cosmetic products used for sun protection of the skin. This incorporates all types of adult sunscreens, sun sprays and after sun lotions.
The Baby & Child cover products designed for the young and for the protection of their skin. These incorporate baby lotion, baby oil, baby powder and sunscreen for babies and children.
The Natural Skin Care covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Citation formats

Across the five skin care market segments, the face care category of Australia’s skin care market generated the largest revenue in 2025 at around **** billion Australian dollars. Contrastingly, skin care products for babies and children contributed just over **** million Australian dollars that year to the country’s skin care market, making it the smallest segment.��

Popular skin care brands in Australia

International brands, notably Dove, Nivea, and L'Oréal, enjoy high popularity among Australian consumers alongside domestic labels like Cancer Council Sunscreen, QV, and Sukin. Regarding purchase channels, offline buying options such as through pharmacies, supermarkets, specialty beauty stores, and department store retailers are preferred among the country’s consumers. Nonetheless, in line with Australia’s e-commerce boom, online shopping, including for skin care products, has become more prevalent. When deciding which beauty retailer to purchase from, deals and discounts alongside shopping from a known or trusted brand were valued the highest.

What do Australia’s skin care shoppers prefer?

From foaming cleansers to hydrating moisturizers, skin care products have become a fundamental part of Australians' everyday self-care routines. Protecting and making their skin feel good were the key reasons for purchasing skin care products among the country’s consumers, according to a 2024 survey. In the same survey, cleansers and sunscreen- or SPF-containing items came out on top as the most used skin care product types among Australians. In terms of product features, hydrating ingredients and sun protection factors (SPF) were the most desired benefits of skin care products.��