conducted among online shoppers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam
Supplementary notes
Survey conducted among consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam who have made an online purchase in the previous year.
Citation formats
Penetration rate of alternative e-commerce Singapore 2022
A survey on e-commerce use conducted in June 2022 found that **** percent of Singaporean e-commerce users respectively have bought something through classifieds and business messaging. Singaporean e-commerce shoppers rank the lowest in Southeast Asia for alternative e-commerce usage.
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Bain & Company, & Facebook. (September 6, 2022). Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1334341/singapore-alternative-e-commerce-penetration-rate/
Bain & Company, und Facebook. "Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022." Chart. September 6, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1334341/singapore-alternative-e-commerce-penetration-rate/
Bain & Company, Facebook. (2022). Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1334341/singapore-alternative-e-commerce-penetration-rate/
Bain & Company, and Facebook. "Share of E-commerce Users Who Used Alternative E-commerce to Purchase Items Online in Singapore as of June 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Sep 2022, /statistics/1334341/singapore-alternative-e-commerce-penetration-rate/
Bain & Company & Facebook, Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022 ÌÇÐÄÆƽâ°æ, /statistics/1334341/singapore-alternative-e-commerce-penetration-rate/ (last visited July 23, 2026)
Share of e-commerce users who used alternative e-commerce to purchase items online in Singapore as of June 2022 [Graph], Bain & Company, & Facebook, September 6, 2022. [Online]. Available: /statistics/1334341/singapore-alternative-e-commerce-penetration-rate/
