conducted among online shoppers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam
Supplementary notes
Survey conducted among consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam who have made an online purchase in the previous year.
Citation formats
Average number of product categories bought online Singapore 2020-2022
In 2022, the average e-commerce shopper in Singapore bought on average *** product categories online. This was an increase compared to the previous year. While Singapore's e-commerce consumer base is relatively small compared to the rest of Southeast Asia, its consumers spend more per transaction than in other Southeast Asian countries.
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Bain & Company, & Facebook. (September 6, 2022). Average number of product categories bought online per e-commerce shopper in Singapore from 2020 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1334659/singapore-average-number-of-product-categories-bought-online/
Bain & Company, und Facebook. "Average number of product categories bought online per e-commerce shopper in Singapore from 2020 to 2022." Chart. September 6, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1334659/singapore-average-number-of-product-categories-bought-online/
Bain & Company, Facebook. (2022). Average number of product categories bought online per e-commerce shopper in Singapore from 2020 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1334659/singapore-average-number-of-product-categories-bought-online/
Bain & Company, and Facebook. "Average Number of Product Categories Bought Online per E-commerce Shopper in Singapore from 2020 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Sep 2022, /statistics/1334659/singapore-average-number-of-product-categories-bought-online/
Bain & Company & Facebook, Average number of product categories bought online per e-commerce shopper in Singapore from 2020 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/1334659/singapore-average-number-of-product-categories-bought-online/ (last visited July 31, 2026)
Average number of product categories bought online per e-commerce shopper in Singapore from 2020 to 2022 [Graph], Bain & Company, & Facebook, September 6, 2022. [Online]. Available: /statistics/1334659/singapore-average-number-of-product-categories-bought-online/
