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Change in e-commerce penetration rate for fast-moving consumer goods (FMCG) due to COVID-19 in Singapore as of March 2020

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Source

Release date

May 2020

Region

Singapore

Survey time period

March 2020

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Change in e-commerce penetration rate for FMCG due to COVID-19 Singapore 2020

Published by
Yihan Ma,
Aug 11, 2020
As of , the e-commerce penetration rate for fast-moving consumer goods (FMCG) during COVID-19 in Singapore was overall higher than the time period before and after COVID-19. Moreover, a survey on the impact of COVID-19 on the online purchase behavior conducted in *** found that ** percent of its respondents claimed that they shopped more online during the pandemic.
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