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Share of big-ticket consumers opting for digital channels in the United States in 2021, by type of purchase

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Sources

Release date

October 2021

Region

United States

Survey time period

June 29 and July 1, 2021

Number of respondents

3,000 respondents

Citation formats

Shopping preferences for big-ticket purchases in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 21, 2022
A survey carried out in the United States in 2021 showed that a significant number of consumers still relied on offline channels when having to purchase big-ticket products and services. While **** percent of real estate buyers engaged and paid digitally, only *** percent of automobiles' buyers did the same. In turn, less than *** percent of U.S. consumers had a full online shopping experience when it came to remodeling. Third-party review sites had a minor relevance in online big-ticket transactions.
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