| Characteristic | I had negative experiences with using the e-commerce sites and online shopping | I prefer shopping in a physical store and being able to inspect the product before buying it | I enjoy going shopping and look forward to being able to do it again | I want to support local brick and mortar shops, especially during this time of crisis | It is much easier to find better deals in physical stores | Others |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2020
More information
Region
India
Survey time period
May 7 to 30, 2020
Number of respondents
2,483 respondents
Age group
16 years and older
Special properties
among surveyed respondents who would not continue buying products online after businesses are open and social distancing measures are lifted.
Method of interview
Online survey
Supplementary notes
Original survey question:
Why would you stop purchasing items online/on e-commerce sites?
The survey was conducted among
1,125 respondents aged 16 to 24 years,
873 respondents aged 25 to 34 years,
289 respondents aged 35 to 44 years,
123 respondents aged 45 to 54 years and
73 respondents aged 55 years and older.
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