In 2021, the German online retailer Zalando was the most popular marketplace in Finland. Among marketplaces, over 30 percent of respondents shopped on Zalando, another 18 percent on eBay, and 15 percent of consumers favored shopping on Amazon.
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PostNord. (November 12, 2021). Leading online marketplaces in Finland in 2021, by share of online shoppers [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1324379/usage-of-online-marketplaces-in-finland-by-platform/
PostNord. "Leading online marketplaces in Finland in 2021, by share of online shoppers." Chart. November 12, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1324379/usage-of-online-marketplaces-in-finland-by-platform/
PostNord. (2021). Leading online marketplaces in Finland in 2021, by share of online shoppers. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1324379/usage-of-online-marketplaces-in-finland-by-platform/
PostNord. "Leading Online Marketplaces in Finland in 2021, by Share of Online Shoppers." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Nov 2021, /statistics/1324379/usage-of-online-marketplaces-in-finland-by-platform/
PostNord, Leading online marketplaces in Finland in 2021, by share of online shoppers ÌÇÐÄÆÆ½â°æ, /statistics/1324379/usage-of-online-marketplaces-in-finland-by-platform/ (last visited August 04, 2026)
Leading online marketplaces in Finland in 2021, by share of online shoppers [Graph], PostNord, November 12, 2021. [Online]. Available: /statistics/1324379/usage-of-online-marketplaces-in-finland-by-platform/