In its fiscal year ending in September 2025, Starbucks spent nearly *** million U.S. dollars on advertising, up from less than *** million dollars a year earlier. Also in 2025, Starbucks ranked as the second-most valuable restaurant brand worldwide.
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Starbucks. (November 14, 2025). Advertising expenses of Starbucks Corporation from 2011 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/289363/starbucks-advertising-spending-worldwide/
Starbucks. "Advertising expenses of Starbucks Corporation from 2011 to 2025 (in million U.S. dollars)." Chart. November 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/289363/starbucks-advertising-spending-worldwide/
Starbucks. (2025). Advertising expenses of Starbucks Corporation from 2011 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/289363/starbucks-advertising-spending-worldwide/
Starbucks. "Advertising Expenses of Starbucks Corporation from 2011 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2025, /statistics/289363/starbucks-advertising-spending-worldwide/
Starbucks, Advertising expenses of Starbucks Corporation from 2011 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/289363/starbucks-advertising-spending-worldwide/ (last visited July 24, 2026)
Advertising expenses of Starbucks Corporation from 2011 to 2025 (in million U.S. dollars) [Graph], Starbucks, November 14, 2025. [Online]. Available: /statistics/289363/starbucks-advertising-spending-worldwide/
