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Leading market of most recent cross-border online purchase in selected countries worldwide in 2025

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Sources

Release date

January 2026

Region

Worldwide

Survey time period

September 2025

Number of respondents

30,970 respondents in 37 countries*

Special properties

online shoppers who bought goods online at least once in the last three months and made a cross-border online purchase in the last year

Method of interview

Online Access Panel

Supplementary notes

*Australia, Austria, Belgium, Canada, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United States.

Sample size between 100 to 1,000 respondents per country.



Citation formats

Main foreign countries where global shoppers last bought online 2025

Published by
F. Watty,
Feb 24, 2026

is the market where most consumers worldwide made their last cross-border online purchase, according to a survey conducted in September 2025 in 37 countries globally. Israel and Turkey cross-border shoppers took the lead, with up to ** and ** percent of respondents having bought from China the last time they purchased abroad. Digital buyers in Canada primarily purchased from **. In turn, ** was the main market where shoppers in Luxembourg and Austria last bought from when shopping abroad.

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Overview

5

Business perspective

6

Consumer perspective

7

Shipping & delivery

4

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Topics

Cross-border e-commerce in North AmericaE-commerce in the United StatesE-commerce in MexicoCross-border e-commerceE-commerce in Canada
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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