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South Africa and the UAE were among the most popular markets for cross-border e-commerce worldwide, according to a 2025 survey. That year, nearly **** of digital buyers in South Africa and the UAE purchased online from abroad. Among the countries analyzed, Morocco and Sweden had also more than 70 percent share of cross-border shoppers. On the other hand, China showed the lowest cross-border e-commerce usage, at only **Ìý±è±ð°ù³¦±ð²Ô³Ù. Cross-border online shopping is a growing trend in the global e-commerce market, with an estimated *** trillion U.S. dollars in value anticipated by 2030.

International differences in revenue share

ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ reveals that while Japan, the United States, and China had relatively low shares of cross-border e-commerce retail revenue at around two to three percent, Belgium and Austria had significantly higher revenue generated cross-border at **% and **% respectively. This suggests that certain countries are more receptive to cross-border online shopping, presenting favorable opportunities for businesses to target these markets specifically.

From which country do cross-border shopper buy?

A survey conducted in 41 countries globally highlights that China is the most popular market for online cross-border purchases, with **% of respondents indicating they shop from Chinese e-commerce sites. This indicates the strong appeal of the Chinese market for international buyers. Additionally, Germany and the U.S. ranked as the second and third most popular markets for cross-border online purchases.