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Popular social media food activities of Millennials and Generation Z in Europe in 2022

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Source

Release date

April 2022

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

February and March 2022

Number of respondents

1,300 respondents

Age group

13-39 years

Citation formats

Social media food behavior of young consumers in Europe in 2022

Published by
T. Ozbun,
Jun 1, 2022

Millennials and Generation Z incorporate social media in their cooking and eating behavior. A widespread 2022 survey across several European countries shows that more than **** of European 13 to 39-year-olds cooked meals that were trending on social media. In addition, nearly a of respondents turned to social media for recipes.

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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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