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Since 2005 a shift has taken place in British kitchens. When asked in 2017, how often they prepare meals with fresh ingredients at home from scratch, over a of respondents stated that they do so at least **** a day. This was * percent higher than findings in 2005. During this time frame the share of those who only cook like this **** a week dropped by **** percent.

Changing consumption habits?

Figures from the consecutive bi-annual studies were somewhat unexpected, as the average purchase volume of vegetables and potatoes in the UK saw no increase. Furthermore, the only meat that has increased in overall household retail volume was chicken.

Buying local

British consumers hold the view that buying local produce is important. For more than a **** of British consumers buying locally was considered either very or fairly important. Only *** percent responded that buying local was not at all important to them. However, under ** percent of consumers say that they only occasionally buy locally produced food. Additionally, only *** of respondents buy locally very frequently or went as far as to state that they always buy local.