Multiple answers were possible.
The survey sample composition was as follows: 957 Millennials, 1467 Gen Z consumers.
The source does not specify the date or the type of the survey.
Citation formats
Italy: young food consumers reasons for using social media 2018, by generation
This statistic illustrates the main reasons for using social media when shopping for food among Italian Millennials and Generation Z consumers 2018. According to the study, over half of respondents of both generations used social media to find out about new food brands and products.
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Food . (December 7, 2018). Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
Food . "Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation." Chart. December 7, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
Food . (2018). Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
Food . "Reasons for Using Social Media When Shopping for Food among Young Consumers in Italy in 2018, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2018, /statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
Food , Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation ÌÇÐÄÆƽâ°æ, /statistics/949939/social-media-usage-among-young-food-consumers-in-italy/ (last visited August 01, 2026)
Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation [Graph], Food , December 7, 2018. [Online]. Available: /statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
