Although the high price constitutes the main obstacle to the purchase of "Made in France" products, people in France seem to be increasingly turning to this type of product. Indeed, when asked in June 2020 if they would be willing to pay more to purchase these products made in France, approximatively three quarters of them (** percent) responded positively, compared to ** percent in 2011. However, this proportion dropped significantly the following year, possibly due to the financial difficulties encountered by the French because of the COVID ** crisis.
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IFOP. (June 7, 2021). Willingness to spend more on products knowing these were produced in France among French consumers from 2011 to June 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1193644/evolution-readiness-french-pay-more-for-products-made-in-france/
IFOP. "Willingness to spend more on products knowing these were produced in France among French consumers from 2011 to June 2021." Chart. June 7, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1193644/evolution-readiness-french-pay-more-for-products-made-in-france/
IFOP. (2021). Willingness to spend more on products knowing these were produced in France among French consumers from 2011 to June 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1193644/evolution-readiness-french-pay-more-for-products-made-in-france/
IFOP. "Willingness to Spend More on Products Knowing These Were Produced in France among French Consumers from 2011 to June 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Jun 2021, /statistics/1193644/evolution-readiness-french-pay-more-for-products-made-in-france/
IFOP, Willingness to spend more on products knowing these were produced in France among French consumers from 2011 to June 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1193644/evolution-readiness-french-pay-more-for-products-made-in-france/ (last visited July 31, 2026)
Willingness to spend more on products knowing these were produced in France among French consumers from 2011 to June 2021 [Graph], IFOP, June 7, 2021. [Online]. Available: /statistics/1193644/evolution-readiness-french-pay-more-for-products-made-in-france/