* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
Citation formats
Share of shoppers who shop online/offline for toys, games & books globally 2022
In 2022, about ** percent of consumers around the world stated they more commonly bought items, such as books, toys, and games, online compared to offline. Only about ** percent of respondents to this global survey said they usually opted for offline channels when buying such goods.
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Dynata. (March 11, 2022). Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
Dynata. "Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022." Chart. March 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
Dynata. (2022). Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
Dynata. "Share of Consumers Who Typically Shop for Toys, Games, and Books Online versus Offline Worldwide in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2022, /statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
Dynata, Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/ (last visited August 03, 2026)
Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: /statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
