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Gender distribution of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by country

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Sources

Release date

October 2022

Region

Worldwide

Survey time period

Q3 2022

Number of respondents

13,510 respondents

Supplementary notes

13,510 consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

Citation formats

Shoppers buying leisure, sport & hobby products online 2022, by gender and country

Published by
Yihan Ma,
Jan 25, 2023
A survey conducted in the third quarter of 2022 revealed that lesiure, sport, and hobby-related products were purchased online most by men from the Netherlands (** percent). When it came to women, Germany was the country where they most bought these types of goods online, at 23 percent. On average, men were purchasing leisure, sport, and hobby-related products online more than women on the global level.
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Overview

5

Category benchmarks

4

Leading players

7

Online traffic

5

Consumption

8

Brand awareness

5

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Topics

Sporting goods e-commerceE-commerce worldwideGlobal footwear marketSporting goods industry in the U.S.E-commerce in the United States
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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