*19,293 consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
Citation formats
Share of shoppers buying leisure, sport & hobby products online 2023, by country
In the second quarter of 2023, the United States was the country with the highest share of consumers purchasing leisure, sports, an hobby products online, with ** percent. Germany ranked second with ** percent, followed by the UK and Netherlands, both at ** percent.
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Klarna. (December 14, 2023). Share of global consumers purchasing leisure, sport & hobby products online in 2nd quarter 2023, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1361521/leisure-sport-shobby-online-shoppers-by-country/
Klarna. "Share of global consumers purchasing leisure, sport & hobby products online in 2nd quarter 2023, by country." Chart. December 14, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1361521/leisure-sport-shobby-online-shoppers-by-country/
Klarna. (2023). Share of global consumers purchasing leisure, sport & hobby products online in 2nd quarter 2023, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1361521/leisure-sport-shobby-online-shoppers-by-country/
Klarna. "Share of Global Consumers Purchasing Leisure, Sport & Hobby Products Online in 2nd Quarter 2023, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Dec 2023, /statistics/1361521/leisure-sport-shobby-online-shoppers-by-country/
Klarna, Share of global consumers purchasing leisure, sport & hobby products online in 2nd quarter 2023, by country ÌÇÐÄÆÆ½â°æ, /statistics/1361521/leisure-sport-shobby-online-shoppers-by-country/ (last visited August 01, 2026)
Share of global consumers purchasing leisure, sport & hobby products online in 2nd quarter 2023, by country [Graph], Klarna, December 14, 2023. [Online]. Available: /statistics/1361521/leisure-sport-shobby-online-shoppers-by-country/