| Characteristic | Performance-driven | Awareness-driven |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Release date
September 2021
Region
Asia, APAC
Survey time period
September 2020 to August 2021
Special properties
includes data on over 200,000 influencers from Cambodia, Hong Kong, India, Indonesia, Japan, Malaysia, Myanmar, the Philippines, Singapore, Taiwan. Thailand, and Vietnam
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