In Portugal, in 2024, the greatest differences between genders in advertising reach among total ad reach occurred with Pinterest, where ** percent of the reached population was female, and X, where ** percent of the reached audience was male. Platforms such as YouTube and Facebook presented little gender differences in terms of ad reach, as YouTube's reached public was ** percent female and ** percent male, while Facebook's ad reach was ** percent female and ** percent male.
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DataReportal, & We Are Social, & Meltwater. (March 2, 2025). Social media advertising reach distribution in Portugal in 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
DataReportal, und We Are Social, und Meltwater. "Social media advertising reach distribution in Portugal in 2024, by gender." Chart. March 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
DataReportal, We Are Social, Meltwater. (2025). Social media advertising reach distribution in Portugal in 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
DataReportal, and We Are Social, and Meltwater. "Social Media Advertising Reach Distribution in Portugal in 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2025, /statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
DataReportal & We Are Social & Meltwater, Social media advertising reach distribution in Portugal in 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/ (last visited August 03, 2026)
Social media advertising reach distribution in Portugal in 2024, by gender [Graph], DataReportal, & We Are Social, & Meltwater, March 2, 2025. [Online]. Available: /statistics/1373320/portugal-potential-social-media-advertising-reach-by-gender/
