The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Â
All figures are estimates. A detailed methodology can be found in the ÌÇÐÄÆÆ½â°æ Market Outlook.
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Domestic and cross-border e-commerce revenue share 2026, by country
The ÌÇÐÄÆÆ½â°æ Digital Market Outlook estimates that the domestic trade domain in China's e-commerce. The United States also had a relatively low share of cross-border revenue, at ****percent. Japan and Germany, on the other hand, had a significantly higher share of their e-commerce revenue generated cross-border, at **Ìý²¹²Ô»å ** percent, respectively.
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ÌÇÐÄÆÆ½â°æ. (October 1, 2025). Distribution of domestic and cross-border e-commerce revenues in 2026, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /forecasts/1297130/revenue-share-cross-border-e-commerce-global/
ÌÇÐÄÆÆ½â°æ. "Distribution of domestic and cross-border e-commerce revenues in 2026, by country." Chart. October 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /forecasts/1297130/revenue-share-cross-border-e-commerce-global/
ÌÇÐÄÆÆ½â°æ. (2025). Distribution of domestic and cross-border e-commerce revenues in 2026, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /forecasts/1297130/revenue-share-cross-border-e-commerce-global/
ÌÇÐÄÆÆ½â°æ. "Distribution of Domestic and Cross-border E-commerce Revenues in 2026, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Oct 2025, /forecasts/1297130/revenue-share-cross-border-e-commerce-global/
ÌÇÐÄÆÆ½â°æ, Distribution of domestic and cross-border e-commerce revenues in 2026, by country ÌÇÐÄÆÆ½â°æ, /forecasts/1297130/revenue-share-cross-border-e-commerce-global/ (last visited July 15, 2026)
Distribution of domestic and cross-border e-commerce revenues in 2026, by country [Graph], ÌÇÐÄÆÆ½â°æ, October 1, 2025. [Online]. Available: /forecasts/1297130/revenue-share-cross-border-e-commerce-global/