Between January and December 2021, the use of #WokeWashing on Instagram increased 103 percent when compared to the previous year period. In addition, #DiversityAndInclusion usage grew by 85 percent on the photo and video sharing platform. Furthermore, #BIPOC, (Black, Indigenous, and People of Colour) had an increased usage of 55 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Meta Platforms. (February 17, 2022). Year-on-year growth of historical identity-related hashtags on Instagram worldwide from January to December 2020 and 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1295426/growth-of-historical-identity-related-hashtags-instagram/
Meta Platforms. "Year-on-year growth of historical identity-related hashtags on Instagram worldwide from January to December 2020 and 2021." Chart. February 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1295426/growth-of-historical-identity-related-hashtags-instagram/
Meta Platforms. (2022). Year-on-year growth of historical identity-related hashtags on Instagram worldwide from January to December 2020 and 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1295426/growth-of-historical-identity-related-hashtags-instagram/
Meta Platforms. "Year-on-year Growth of Historical Identity-related Hashtags on Instagram Worldwide from January to December 2020 and 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2022, /statistics/1295426/growth-of-historical-identity-related-hashtags-instagram/
Meta Platforms, Year-on-year growth of historical identity-related hashtags on Instagram worldwide from January to December 2020 and 2021 ÌÇÐÄÆƽâ°æ, /statistics/1295426/growth-of-historical-identity-related-hashtags-instagram/ (last visited July 24, 2026)
Year-on-year growth of historical identity-related hashtags on Instagram worldwide from January to December 2020 and 2021 [Graph], Meta Platforms, February 17, 2022. [Online]. Available: /statistics/1295426/growth-of-historical-identity-related-hashtags-instagram/
