As of August 2021, the penetration rate for fast-moving consumer goods (FMCG) in minimarkets amounted to nearly ** percent in urban and around ** percent in rural areas of Vietnam. By providing modernized facilities and greater selections, minimarkets have emerged as a convenient channel for shoppers in the country.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar Worldpanel. (December 17, 2021). Penetration rate of fast moving consumer goods (FMCG) in minimarkets in Vietnam from August 2020 to August 2021, by degree of urbanization [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1290375/vietnam-penetration-rate-of-fmcg-in-minimarts-by-degree-of-urbanization/
Kantar Worldpanel. "Penetration rate of fast moving consumer goods (FMCG) in minimarkets in Vietnam from August 2020 to August 2021, by degree of urbanization." Chart. December 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1290375/vietnam-penetration-rate-of-fmcg-in-minimarts-by-degree-of-urbanization/
Kantar Worldpanel. (2021). Penetration rate of fast moving consumer goods (FMCG) in minimarkets in Vietnam from August 2020 to August 2021, by degree of urbanization. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1290375/vietnam-penetration-rate-of-fmcg-in-minimarts-by-degree-of-urbanization/
Kantar Worldpanel. "Penetration Rate of Fast Moving Consumer Goods (Fmcg) in Minimarkets in Vietnam from August 2020 to August 2021, by Degree of Urbanization." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2021, /statistics/1290375/vietnam-penetration-rate-of-fmcg-in-minimarts-by-degree-of-urbanization/
Kantar Worldpanel, Penetration rate of fast moving consumer goods (FMCG) in minimarkets in Vietnam from August 2020 to August 2021, by degree of urbanization ÌÇÐÄÆƽâ°æ, /statistics/1290375/vietnam-penetration-rate-of-fmcg-in-minimarts-by-degree-of-urbanization/ (last visited August 05, 2026)
Penetration rate of fast moving consumer goods (FMCG) in minimarkets in Vietnam from August 2020 to August 2021, by degree of urbanization [Graph], Kantar Worldpanel, December 17, 2021. [Online]. Available: /statistics/1290375/vietnam-penetration-rate-of-fmcg-in-minimarts-by-degree-of-urbanization/
