During Tet 2024, the expenditure on fast-moving consumer goods (FMCG) of consumers in Vietnam accounted for ** percent of the total FMCG spending of the whole year in rural areas. By comparison, Tet's spending on FMCG accounted for ** percent of total FMCG spending in the same year in four major urban cities in the country.
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Kantar Worldpanel. (November 5, 2024). Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
Kantar Worldpanel. "Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization." Chart. November 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
Kantar Worldpanel. (2024). Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
Kantar Worldpanel. "Fast-moving Consumer Goods (Fmcg) Spending during Tet as a Share of Annual Fmcg Value in Vietnam from 2019 to 2024, by Degree of Urbanization." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2024, /statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
Kantar Worldpanel, Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization ÌÇÐÄÆƽâ°æ, /statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/ (last visited August 03, 2026)
Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in Vietnam from 2019 to 2024, by degree of urbanization [Graph], Kantar Worldpanel, November 5, 2024. [Online]. Available: /statistics/1549617/vietnam-fmcg-spending-of-tet-value-share-by-region/
