Supermarkets fulfill the general merchandise needs of American consumers more than any other outlet. In 2018, the household penetration rate of general merchandise products at supermarkets was **** percent, just slightly ahead of supercenters at **** percent.
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Progressive Grocer. (July 1, 2019). Household penetration rate of general merchandise in the United States in 2018, by retail channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer. "Household penetration rate of general merchandise in the United States in 2018, by retail channel." Chart. July 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer. (2019). Household penetration rate of general merchandise in the United States in 2018, by retail channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer. "Household Penetration Rate of General Merchandise in The United States in 2018, by Retail Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2019, /statistics/1032759/general-merchandise-penetration-by-channel/
Progressive Grocer, Household penetration rate of general merchandise in the United States in 2018, by retail channel ÌÇÐÄÆƽâ°æ, /statistics/1032759/general-merchandise-penetration-by-channel/ (last visited July 20, 2026)
Household penetration rate of general merchandise in the United States in 2018, by retail channel [Graph], Progressive Grocer, July 1, 2019. [Online]. Available: /statistics/1032759/general-merchandise-penetration-by-channel/
