In 2021, the average spending per trip of Vietnamese online shoppers in urban areas reached *** thousand Vietnamese dong. By comparison, the value of online FMCG spending was slightly lower in rural areas in Vietnam.
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Kantar Worldpanel. (December 17, 2021). Average spending per trip of online shoppers on FMCG products in Vietnam in 2021, by area (in thousand Vietnamese dong) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1300499/vietnam-average-spending-per-trip-of-online-shoppers-on-fmcg-by-area/
Kantar Worldpanel. "Average spending per trip of online shoppers on FMCG products in Vietnam in 2021, by area (in thousand Vietnamese dong)." Chart. December 17, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1300499/vietnam-average-spending-per-trip-of-online-shoppers-on-fmcg-by-area/
Kantar Worldpanel. (2021). Average spending per trip of online shoppers on FMCG products in Vietnam in 2021, by area (in thousand Vietnamese dong). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1300499/vietnam-average-spending-per-trip-of-online-shoppers-on-fmcg-by-area/
Kantar Worldpanel. "Average Spending per Trip of Online Shoppers on Fmcg Products in Vietnam in 2021, by Area (in Thousand Vietnamese Dong)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Dec 2021, /statistics/1300499/vietnam-average-spending-per-trip-of-online-shoppers-on-fmcg-by-area/
Kantar Worldpanel, Average spending per trip of online shoppers on FMCG products in Vietnam in 2021, by area (in thousand Vietnamese dong) ÌÇÐÄÆÆ½â°æ, /statistics/1300499/vietnam-average-spending-per-trip-of-online-shoppers-on-fmcg-by-area/ (last visited August 04, 2026)
Average spending per trip of online shoppers on FMCG products in Vietnam in 2021, by area (in thousand Vietnamese dong) [Graph], Kantar Worldpanel, December 17, 2021. [Online]. Available: /statistics/1300499/vietnam-average-spending-per-trip-of-online-shoppers-on-fmcg-by-area/