In 2021, the monthly expenditure for fast-moving consumer goods (FMCG) amounted to around *** million Vietnamese dong in urban areas and around *** million Vietnamese dong in rural areas in Vietnam. While the rural population had been recording significantly lower monthly FMCG expenditure than their urban counterparts, the spending gap had been narrowing in recent years.
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Kantar Worldpanel. (December 17, 2021). Monthly fast moving consumer goods (FMCG) expenditure in Vietnam from 2017 to 2021, by degree of urbanization (in million Vietnamese dong) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1248988/vietnam-monthly-fast-moving-consumer-goods-spending-by-degree-of-urbanization/
Kantar Worldpanel. "Monthly fast moving consumer goods (FMCG) expenditure in Vietnam from 2017 to 2021, by degree of urbanization (in million Vietnamese dong) ." Chart. December 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1248988/vietnam-monthly-fast-moving-consumer-goods-spending-by-degree-of-urbanization/
Kantar Worldpanel. (2021). Monthly fast moving consumer goods (FMCG) expenditure in Vietnam from 2017 to 2021, by degree of urbanization (in million Vietnamese dong) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1248988/vietnam-monthly-fast-moving-consumer-goods-spending-by-degree-of-urbanization/
Kantar Worldpanel. "Monthly Fast Moving Consumer Goods (Fmcg) Expenditure in Vietnam from 2017 to 2021, by Degree of Urbanization (in Million Vietnamese Dong) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2021, /statistics/1248988/vietnam-monthly-fast-moving-consumer-goods-spending-by-degree-of-urbanization/
Kantar Worldpanel, Monthly fast moving consumer goods (FMCG) expenditure in Vietnam from 2017 to 2021, by degree of urbanization (in million Vietnamese dong) ÌÇÐÄÆƽâ°æ, /statistics/1248988/vietnam-monthly-fast-moving-consumer-goods-spending-by-degree-of-urbanization/ (last visited August 01, 2026)
Monthly fast moving consumer goods (FMCG) expenditure in Vietnam from 2017 to 2021, by degree of urbanization (in million Vietnamese dong) [Graph], Kantar Worldpanel, December 17, 2021. [Online]. Available: /statistics/1248988/vietnam-monthly-fast-moving-consumer-goods-spending-by-degree-of-urbanization/
