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Most chosen FMCG brands in home care category in urban areas in Vietnam in 2022, by penetration rate

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Source

Release date

June 2023

Region

Vietnam

Survey time period

2022

Special properties

among four key urban cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho

Supplementary notes

Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.

Citation formats

Most chosen home care brands in urban areas Vietnam 2022, by penetration rate

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 21, 2023
In 2022, Sunlight was the most chosen FMCG brand in the home care category in urban areas in Vietnam, having a penetration rate of **** percent, followed by Omo with a penetration rate of **** percent. Sunlight is a brand by Unilever, specializing in dishwashing liquid.
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Topics

FMCG market in VietnamRetail sector in VietnamCosmetics market in VietnamBeer industry in VietnamCoffee market in Vietnam
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