* Total sample for the survey. The source did not provide an exact number of base for Gen X respondents. However, the source noted that the sample "reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education."
The question was phrased as follows: "Regardless of your likelihood to use augmented reality apps, what do you personally want most from these apps
when thinking about using them for shopping? You may select up to two."
Citation formats
Gen X consumers' expectations for AR apps when shopping U.S. 2022
According to a survey conducted in the United States in August 2022, functionalities such as price comparison across different retailers, or the ability to work with any mobile device, store or retailer were the leading expectations Gen X consumers had about AR apps when shopping. Around **** of the survey respondents stated that they would personally expect these from AR apps. That said, around * of those surveyed had no interest in functionalities that could potentially be offered by AR apps while shopping.
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Ipsos. (September 28, 2022). Expectations of Gen X consumers for AR apps when shopping in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1356545/gen-x-expectations-for-ar-shopping/
Ipsos. "Expectations of Gen X consumers for AR apps when shopping in the United States in 2022." Chart. September 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1356545/gen-x-expectations-for-ar-shopping/
Ipsos. (2022). Expectations of Gen X consumers for AR apps when shopping in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1356545/gen-x-expectations-for-ar-shopping/
Ipsos. "Expectations of Gen X Consumers for Ar Apps When Shopping in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2022, /statistics/1356545/gen-x-expectations-for-ar-shopping/
Ipsos, Expectations of Gen X consumers for AR apps when shopping in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1356545/gen-x-expectations-for-ar-shopping/ (last visited July 20, 2026)
Expectations of Gen X consumers for AR apps when shopping in the United States in 2022 [Graph], Ipsos, September 28, 2022. [Online]. Available: /statistics/1356545/gen-x-expectations-for-ar-shopping/
