Share of adults who agree with college athletes receiving compensation from name, image, and likeness (NIL) deals in the United States as of March 2026
Characteristic
Share of respondents
Yes
54%
No
10%
Neither agree no disagree
36%
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According to a March 2026 survey, the majority of adults in the United States agreed with college athletes receiving compensation from name, image, and likeness deals. In total, 54 percent answered in the affirmative. Meanwhile, 10 percent of respondents were against it.
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SHU. (March 17, 2026). Share of adults who agree with college athletes receiving compensation from name, image, and likeness (NIL) deals in the United States as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
SHU. "Share of adults who agree with college athletes receiving compensation from name, image, and likeness (NIL) deals in the United States as of March 2026." Chart. March 17, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
SHU. (2026). Share of adults who agree with college athletes receiving compensation from name, image, and likeness (NIL) deals in the United States as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
SHU. "Share of Adults Who Agree with College Athletes Receiving Compensation from Name, Image, and Likeness (Nil) Deals in The United States as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2026, /statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
SHU, Share of adults who agree with college athletes receiving compensation from name, image, and likeness (NIL) deals in the United States as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/ (last visited August 05, 2026)
Share of adults who agree with college athletes receiving compensation from name, image, and likeness (NIL) deals in the United States as of March 2026 [Graph], SHU, March 17, 2026. [Online]. Available: /statistics/1277792/impact-of-athlete-media-profits-on-us-sports-fan-interest/
