Public opinion on whether college athletes should be allowed to profit from partnerships with brands or endorsement deals in the United States as of May 2022, by age
Characteristic
Yes
No
Don't know/no opinion
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The source phrased the question as, "Should college athletes be allowed to profit from each of the following? Partnerships with brands or endorsement deals."
Figures might not add to 100 percent due to rounding.
Citation formats
Opinion on student athletes profiting from brand deals in the U.S. in 2022, by age
Some students who play college sports in the United States are the recipients of brand deals or endorsements, and make a profit from these partnerships. During a survey conducted in the U.S. in 2022, ** percent of respondents aged 18 to 34 stated that they thought student athletes should be allowed to profit from brand deals and endorsements. Meanwhile, ** percent of respondents aged 45 to 64 thought this should not be allowed.
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Morning Consult. (May 26, 2022). Public opinion on whether college athletes should be allowed to profit from partnerships with brands or endorsement deals in the United States as of May 2022, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1255076/student-athlete-brand-endorsements-age/
Morning Consult. "Public opinion on whether college athletes should be allowed to profit from partnerships with brands or endorsement deals in the United States as of May 2022, by age." Chart. May 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1255076/student-athlete-brand-endorsements-age/
Morning Consult. (2022). Public opinion on whether college athletes should be allowed to profit from partnerships with brands or endorsement deals in the United States as of May 2022, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1255076/student-athlete-brand-endorsements-age/
Morning Consult. "Public Opinion on Whether College Athletes Should Be Allowed to Profit from Partnerships with Brands or Endorsement Deals in The United States as of May 2022, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 May 2022, /statistics/1255076/student-athlete-brand-endorsements-age/
Morning Consult, Public opinion on whether college athletes should be allowed to profit from partnerships with brands or endorsement deals in the United States as of May 2022, by age ÌÇÐÄÆƽâ°æ, /statistics/1255076/student-athlete-brand-endorsements-age/ (last visited July 24, 2026)
Public opinion on whether college athletes should be allowed to profit from partnerships with brands or endorsement deals in the United States as of May 2022, by age [Graph], Morning Consult, May 26, 2022. [Online]. Available: /statistics/1255076/student-athlete-brand-endorsements-age/
