The NCAA generates significant revenue from its television and licensing rights agreement with CBS and Turner Broadcasting System Inc., which runs from 2010 through 2029. In its 2024 fiscal year, the NCAA generated *** million U.S. dollars in revenue from television broadcast payments and licensing rights. Over the term of the contract, the multimedia and marketing rights payments will reach a total of around *** billion U.S. dollars.
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National Collegiate Athletic Association. (August 31, 2024). Revenue of the NCAA from television broadcast payments and licensing rights from 2012 to 2029 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/219608/ncaa-revenue-from-television-rights-agreement/
National Collegiate Athletic Association. "Revenue of the NCAA from television broadcast payments and licensing rights from 2012 to 2029 (in million U.S. dollars)." Chart. August 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/219608/ncaa-revenue-from-television-rights-agreement/
National Collegiate Athletic Association. (2024). Revenue of the NCAA from television broadcast payments and licensing rights from 2012 to 2029 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/219608/ncaa-revenue-from-television-rights-agreement/
National Collegiate Athletic Association. "Revenue of The Ncaa from Television Broadcast Payments and Licensing Rights from 2012 to 2029 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2024, /statistics/219608/ncaa-revenue-from-television-rights-agreement/
National Collegiate Athletic Association, Revenue of the NCAA from television broadcast payments and licensing rights from 2012 to 2029 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/219608/ncaa-revenue-from-television-rights-agreement/ (last visited July 25, 2026)
Revenue of the NCAA from television broadcast payments and licensing rights from 2012 to 2029 (in million U.S. dollars) [Graph], National Collegiate Athletic Association, August 31, 2024. [Online]. Available: /statistics/219608/ncaa-revenue-from-television-rights-agreement/
