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Marketing budget of Instagram from 2018 to 2021 (in million U.S. dollars)

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Sources

Release date

October 2021

Region

Worldwide

Survey time period

2018 to 2021

Citation formats

Instagram marketing budget 2018-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 10, 2021
In 2020, Instagram allocated *** million U.S. dollars to marketing, more than doubling its 2019 marketing spend. Instagram's parent company, Facebook Inc. (in 2021 rebranded to Meta Platforms Inc.), reported a total on **** billion U.S. dollars in marketing and sales costs in 2020, which gives Instagram a share of percent of what Facebook spent on marketing that year.
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Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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