The largest share of advertisement spending in the Middle East and North Africa (MENA) region in 2020 was in digital media at about **** billion U.S. dollars. The total advertising expenditure fell by ** percent in 2020.
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Ipsos. (May 17, 2021). Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1274094/mena-ad-expenditure-by-media-type/
Ipsos. "Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars)." Chart. May 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1274094/mena-ad-expenditure-by-media-type/
Ipsos. (2021). Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1274094/mena-ad-expenditure-by-media-type/
Ipsos. "Advertising Expenditure in The Middle East and North Africa Region in 2019 and 2020, by Media Type (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2021, /statistics/1274094/mena-ad-expenditure-by-media-type/
Ipsos, Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1274094/mena-ad-expenditure-by-media-type/ (last visited July 24, 2026)
Advertising expenditure in the Middle East and North Africa region in 2019 and 2020, by media type (in million U.S. dollars) [Graph], Ipsos, May 17, 2021. [Online]. Available: /statistics/1274094/mena-ad-expenditure-by-media-type/
