In January 2021, 41 percent of U.S. adults and teens reported that they were currently using Instagram, whilst 18 percent of those surveyed were using TikTok. In comparison to January 2020, 44 percent of respondents reported that they were using Instagram, whilst users of TikTok doubled from 9 percent to 18 percent within the same period of time.
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eMarketer. (September 28, 2021). Instagram and TikTok usage rate among teens and adults in the United States from January 2020 to January 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1273763/usa-adults-teens-using-instagram-tiktok/
eMarketer. "Instagram and TikTok usage rate among teens and adults in the United States from January 2020 to January 2021." Chart. September 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1273763/usa-adults-teens-using-instagram-tiktok/
eMarketer. (2021). Instagram and TikTok usage rate among teens and adults in the United States from January 2020 to January 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1273763/usa-adults-teens-using-instagram-tiktok/
eMarketer. "Instagram and Tiktok Usage Rate among Teens and Adults in The United States from January 2020 to January 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2021, /statistics/1273763/usa-adults-teens-using-instagram-tiktok/
eMarketer, Instagram and TikTok usage rate among teens and adults in the United States from January 2020 to January 2021 ÌÇÐÄÆƽâ°æ, /statistics/1273763/usa-adults-teens-using-instagram-tiktok/ (last visited July 25, 2026)
Instagram and TikTok usage rate among teens and adults in the United States from January 2020 to January 2021 [Graph], eMarketer, September 28, 2021. [Online]. Available: /statistics/1273763/usa-adults-teens-using-instagram-tiktok/
