The source provides the following methodology note: "[we] analyzed 2020 pay-for-performance (PFP) recruitment media buying from nearly 1,300 employers across every major industry/function. Duration-based postings and slots were not
included. Only recruitment media purchased on a performance basis –cost-per-click (CPC) or cost-per-application (CPA) – were factored into this study."
In a study of recruitment ads placed online in the United States it was found that the cost-per-click (CPC) of such ads for the healthcare industry amounted to ** cents in 2020. The average CPC for job ads that year stood at ** cents.
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Appcast. (March 15, 2021). Cost-per-click (CPC) of recruitment ads placed in the United States in 2020, by industry (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1269919/recruitment-ads-cpc-us-by-industry/
Appcast. "Cost-per-click (CPC) of recruitment ads placed in the United States in 2020, by industry (in U.S. dollars)." Chart. March 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1269919/recruitment-ads-cpc-us-by-industry/
Appcast. (2021). Cost-per-click (CPC) of recruitment ads placed in the United States in 2020, by industry (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1269919/recruitment-ads-cpc-us-by-industry/
Appcast. "Cost-per-click (Cpc) of Recruitment Ads Placed in The United States in 2020, by Industry (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2021, /statistics/1269919/recruitment-ads-cpc-us-by-industry/
Appcast, Cost-per-click (CPC) of recruitment ads placed in the United States in 2020, by industry (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1269919/recruitment-ads-cpc-us-by-industry/ (last visited July 26, 2026)
Cost-per-click (CPC) of recruitment ads placed in the United States in 2020, by industry (in U.S. dollars) [Graph], Appcast, March 15, 2021. [Online]. Available: /statistics/1269919/recruitment-ads-cpc-us-by-industry/
