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Advertising spending of the health and pharmaceuticals industry in selected media in Germany in 1st half 2023

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Sources

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

Special properties

includes program and company advertising, painkillers and muscle/joints, and cough and cold remedies

Citation formats

Health & pharmaceuticals ad spend in Germany 2023, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 15, 2024
In the first half of 2023, Germany's health and pharmaceuticals industry invested *** million euros in TV advertising. Meanwhile, print health and pharma advertising attracted slightly more than *** million euros.
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