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Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type

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Source

Release date

August 2021

Region

China

Survey time period

as of February 2021

Number of respondents

1,165 respondents

Method of interview

Online survey

Supplementary notes

* Original figures refer to figures which are not originated from any anime, story, or drama. Examples for original figures are Kumamon and Hello Kitty.

Citation formats

Garage kits bought by Gen-Z in China 2021, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 12, 2021
According to a survey on China's garage kit market targeting Generation Z conducted in February 2021, roughly ** percent of respondents had purchased garage kits of Japanese manga IPs, garage kits of mobile games followed. Garage kits with the theme of Chinese original IPs had been a prominent subset in recent years, with more than half of the surveyed Generation Z did buying them.
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