| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
May 2019
More information
Region
China
Survey time period
October to December 2018
Number of respondents
2,000 parents
Age group
20-50 years
Special properties
in 16 cities
Method of interview
Online survey
Supplementary notes
Percentages may not total 100 due to rounding.
Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.
Among 2,000 respondents, 1,000 parents with sons and 1,000 parents with daughters were surveyed.
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