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Market size of confectionery with toys in Japan from fiscal year 2015 to 2024 (in billion Japanese yen)

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Sources

Release date

October 2025

Region

Japan

Survey time period

fiscal years 2015 to 2024; the fiscal years ended March 31 of each stated year

Supplementary notes

Data prior to fiscal year 2019 come from previous reports.

100 Japanese yen equal 0.62 U.S. dollars or 0.54 euros as of July 2026. 
Values have been rounded. 

Citation formats

Candy with toys market size in Japan FY 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 29, 2026

In fiscal year 2024, the market size of confectioneries sold with toys in Japan amounted to **** billion Japanese yen. The market grew slightly by around billion yen compared to the previous fiscal year. 
Confectionery with toys refers to candy that is distributed with collectibles such as figurines and cards inside the packaging.

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Toy market in JapanSports in JapanFilm industry in JapanConsole gaming in JapanMobile gaming in Japan
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